Business Analyst

Location: Dallas, TX

Department: Idea Creation

Type: Full Time

Min. Experience: Mid Level

The Team One C.O.R.E.

C = Collaborative

Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network and cultivate connections. 

O = Optimism

Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity.

R = Results-Driven

Acts strategically to exceed goals and has the ability to adapt to changes in process and execution. 

E = Entrepreneurial

Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them.



As a Business Analyst, you work closely with Experience Designers, Visual Designers and Development partners in developing and implementing a world class web and app experience.  You will create consistent documentation to generate a clear understanding of all the services and functional requirements on, Lexus Drivers and Lexus mobile apps that provides our teams a clear understanding of the systems, services and rules used by our tools.

Success for this position is measured by documenting our clients’ digital properties and developing standards for detailed documentation across all phases of the Design and Development process.  These standards are to be implemented across all projects. The BA will annotate these structures with technical details under the direction of the Experience Design Director.

An ideal candidate will have the ability to create clarity out of complexity. Alongside the Experience Design team, review, refine, and document designs before handover to development teams for implementation. Map out how applications will scale to accommodate change and growth over time. Assess information design of existing applications and recommend improvements. Candidate will have 5+ years of professional experience as a Business Analyst, User Experience Architect, or User Experience Designer.


­­­Day to Day:

  • Ability to get up to speed quickly on projects already in progress
  • Ability to quickly understand process flows as well as error states and service down states
  • Ability to clearly describe, explain, and document process flows
  • Ability to write clear business requirements
  • Ability to gather pertinent data from meetings and notes and integrate them into the business requirements document
  • Ability to create a functional requirements document from client meetings, from the business requirements, and from the wireframes
  • Ability to clearly annotate wireframes
  • Ability to write use cases and/or user stories from the requirements
  • Conduct testing of functionality prior to roll out
  • Develop and maintain use cases, usage scenarios, prototypes, specifications and other design documents to communicate design ideas
  • Maintain and update our documentation repository
  • Other duties as assigned



  • Experience with Jira project management tool
  • Experience documenting complex digital properties (websites, mobile apps, products, and system services)
  • Extremely detailed documentation, ability to find discrepancies, cracks, etc. within complex site documentation
  • Proficient with Keynote, PowerPoint, Excel, and Word
  • Preferred proficiency with prototyping and design software
  • Analyze available information and assets to assess optimal BA approach
  • Strong communication skills (written and verbal), and an ability to present effectively to agency and client staff
  • Need to be analytical, hardworking, creative, curious and interested in people and ideas
  • Must be a confident and motivated self-starter
  • Agency experience is preferred but not a requirement
  • Automotive experience is preferred but not a requirement

Education: A bachelor’s degree is preferred.

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