Account Executive – Relationship Marketing

Location: Dallas, TX

Type: Full Time

Min. Experience: Entry Level

The Team One C.O.R.E.

C = Collaborative

Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network and cultivate connections. 

O = Optimism

Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity.

R = Results-Driven

Acts strategically to exceed goals and has the ability to adapt to changes in process and execution. 

E = Entrepreneurial

Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them.

 

GENERAL SUMMARY

The Account Executive will work on the Lexus National Relationship Marketing team. They will be supporting the Account Supervisor, Account Director and senior team members in day-to-day client business management. This role will lead multiple programs (including email and direct mail), present program recommendations to client, provide internal communications, and other assistance as needed

­­­DAY TO DAY:

Client Management + Account Leadership:

  • Understand clients’ business and products.
  • Maintain strong and professional relationships with Lexus clients, acting as a client advocate and liaison.
  • Is a self-starter and takes initiative for tasks that may not seem like an assignment to own.
  • Manage multiple ongoing and ad-hoc campaigns, when necessary.
  • Oversees presentation of creative work to client.
  • Interpret client's needs to the group and manage execution of these needs. Should be able to initiate and define RM projects internally.
  • Works with client to define objectives and parameters of new RM projects.
  • Oversees and support AAE with tasks and projects.

Project Management:

  • Oversees CRM budget.
  • Ensures projects stay on strategic track, and the client is informed as needed, for status or issue resolution.
  • Work with Production team to ensure projects are staying on track. Assists with updating email campaign deployment documents.
  • Work with Strategy to understand 3rd-party vendors and acquisition list selection, and then is able to to explain/answer basic list selection questions client may present.
  • Keeps client informed of progress, and forwards any issues that must be solved by client. Must be able to maintain proactive and responsive client communications.
  • Collaborate and work closely with multiple internal teams: strategy, creative development, project management and production teams.
  • Collaborates internally to ensure work in progress is strategically and tactically correct.
  • Frequently communicates project updates to the client and keeps internal teams informed across the agency.
  • Writes project briefs.
  • Attends production status meetings and has the experience to lead client status meetings.
  • Works with all departments in the agency and must respect process and integration.
  • Monitors other activities in agency that affect the projects he/she is handling.
  • -Writes conference reports immediately following client or key internal meetings and shares with larger team.
  • Communicates schedules and obtain the required approvals from client, per project schedule.
  • Consults with PM and internal team before making timing commitments to client.
  • Communicates client codes and special budget requirements to PM.
  • Manages and supports client billing and budget forecasting needs.
  • Supports opening and managing non-production estimates, as needed.

EXPERIENCE: 2-3 years advertising Account Management experience. Some RM experience is required. Automotive experience is preferred, but not required.

EDUCATION:  Bachelor's degree required (business, marketing, or advertising preferred).

ADDITIONAL SKILLS & ATTRIBUTES:

  • Familiarity with email marketing best practices (ie: CAN-SPAM, and opt-in permissions) is a plus, as well as experience working with Sales Force Marketing Cloud or other equivalent ESP
  • Knowledge of working on targeted emails with multiple versions and list sources
  • Experience (or understanding) of working on cross-channel programs (web/social/email)
  • Presentation development experience is a plus
  • Solid project management capabilities and presentation skills
  • Exceptional listening, verbal and written communication skills
  • Works well with team members to create the best possible work for our clients
  • Team oriented and willingness to handle multiple projects at one time
  • Proficient in Microsoft Office and Adobe Acrobat

 

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