Digital Media Planner - Lexus Dealer's Association

Location: Los Angeles, CA

Department: Idea Communication

Type: Full Time

Min. Experience: Mid Level

The Team One C.O.R.E.

C = Collaborative

Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network and cultivate connections. 

O = Optimism

Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity.

R = Results-Driven

Acts strategically to exceed goals and has the ability to adapt to changes in process and execution. 

E = Entrepreneurial

Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them.

 

GENERAL SUMMARY

Ensures that client approved media schedules are implemented properly with the assistance of the Assistant Media Planner (AMP).  Ensures media purchases are implemented accurately and timely.  Communicates project status to direct report(s), management and client(s) on a daily basis.

 

The ideal candidate will have experience planning a variety of media, specifically digital media (display, social, programmatic).  National broadcast, out of home and print a bonus.  Must be proactive and always looking ahead to anticipate changing consumer media habits, consumer behavior, trends, and other marketplace nuances. 

 

Day to Day:

  • Responsible for media planning and buying (i.e., research, presentations, etc.).  Utilizes applicable media research tools including Nielsen, ComScore, AdRelevance, etc.  Develops, negotiates and creates cost efficient media plans with partners.
  • Responsible for ongoing management of media campaigns including analyzing, negotiating and recommending plan optimizations to the Media Supervisor/AMD.
  • Works with AMP and Ad Operations team to ensure all media and creative campaign elements are delivered by the deadline.
  • Implements client approved media and creative elements in conjunction with the AMP, traffic coordinator, and third party ad server.
  • Works with Analytics and Ad Operations teams to set up tagging of new web pages and to optimize current media plans
  • Attends industry rep meetings and provides written POVs to Media Supervisor/AMD when appropriate.
  • Manage regional LDA Digital and PIMCO media financials (flowcharts, billing discrepancies, billing insertions).
  • Works in conjunction with appropriate account/production team and ad ops manager to ensure all client approved media and creative elements are running as planned.
  • Utilizes appropriate tools to report, analyze, and understand the fluctuating media landscape.

Experience

Two to three years of experience in Digital media preferred.  Excellent understanding of the digital media landscape (publishers, navigation) and general knowledge of emerging digital media technologies (programmatic, mobile, video) is required. Knowledge of OOH and Print media planning and buying is preferred.

 

Education: Bachelor’s degree.

 

Skills and Abilities:

Computer literate, with expertise in Microsoft Excel, Word, and PowerPoint.  Must have worked with media tools DFA, Media Visor, and DCM or equivalent programs. Knowledge of Donovan or Media Ocean (OX) billing systems preferred.  Well versed in a variety of media research including Nielsen, ComScore, Ad Relevance, Kantar, etc. 

Strong organizational and communication skills as well as an aptitude for accuracy and details.  Must be able to juggle multiple projects and work with various publisher contacts while balancing client requests and prioritizing projects.  Should have confidence in their media knowledge as well as express confidence when working with field staff, Lexus Area management and dealer contacts. 

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