Media Planner

Location: Los Angeles, CA

Department: Idea Communication

Type: Full Time

Min. Experience: Mid Level

The Team One C.O.R.E.

C = Collaborative

Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network and cultivate connections. 

O = Optimism

Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity.

R = Results-Driven

Acts strategically to exceed goals and has the ability to adapt to changes in process and execution. 

E = Entrepreneurial

Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them. 

 

GENERAL SUMMARY

Ensure that client approved schedules are implemented properly with the assistance of the Assistant Media Planner. This requires strong organizational skills with a high attention to detail/accuracy due to depth and breadth of client’s media commitments. Effectively communicates the status of projects to direct report(s), management and client(s) on a daily basis.

Day to Day:

Assist in planning of the annual print and specific initiative recommendations. This includes direct responsibility for and/or assisting in development of Print Landscape, Competitive Analysis, Publisher analysis, Print RFP and the recommendation itself.

  • Ensure accurate implementation and stewardship of client business.
  • Annual Upfront Recommendation/Implementation for Print (e.g. print negotiations)
  • Manage day-to-day print and digital activity to ensure timely issuance and accuracy of maintenance process (e.g. insertion orders, print summary, closing documents, implementing digital schedules using DCM Planning, etc.
  • Participate in monthly budget issue and ensure accuracy of print media budgets.
  • Regular review of magazine and digital editorial environments and ad positioning for compliance to guidelines.
  • Build relationships with the rep community.
  • Coordination with agency counterparts on an on-going basis to ensure proper implementation of print and digital schedules.
  • Evaluation of print and digital opportunities as needed.
  • Generate ideas to support an “Ideas Culture” agency (e.g. internal idea for the agency or department, media idea that meets a client objective).

Day to Day:

  • National Print Planning
    • Assist in development of overall media recommendation.
    • Compile research (e.g. MRI/MMR/JD Power runs, competitive activity, print landscape, target demographics/psychographics, PIB, ABC 5-year trend report etc, ComScore runs.).
    • Review and analyze RFP data (e.g. media kits, demos, rates/CPMs positioning proposals).
    • Negotiate rates, positioning and merchandising packages that meet client objectives.
    • Ensure Communication goals are met (perform reach and frequency).
    • Ensure coordination with SSLA and reps to ensure accuracy of schedules and adherence to buying guidelines.
    • Work to resolve any discrepancies with SSNY.
  • Print and Digital Stewardship
    • Ensure timeliness and accuracy of revisions (date, positioning and budget changes).
    • Ensure that negotiated positioning packages meet buying guidelines.
    • Coordinate with Account Group for proper creative rotation and cc: Traffic.
    • Review quarterly positioning recap for compliance to buying guidelines as needed.
    • Track model rotation changes for proper accountability of budget.
    • Advise MS/AMD of any deviations in achieving communication goals by model and creative.
    • Work closely with MS to document effectiveness of print negotiations and efficiencies (TMS contract analysis/contract upgrades and savings due to negotiations).
  • Budget
    • Ad Plan/Budget
    • Administer overall print budget with MS.
    • Review monthly print estimates sent from SSNY for accuracy.
    • Balance approved client budgets.
    • Provide MS with an accurate summary of all print budget revisions for review (any significant deviations should be brought up immediately).
    • Revise Ad Plan budget changes sheet with MS.
    • Review flowcharts for accuracy.

Experience: Minimum of one to three years of experience as an Assistant Media Planner.

Education: A bachelor’s degree is required.

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