Assistant Media Planner (NYC)

Location: New York, NY

Department: Idea Communication

Type: Full Time

Min. Experience: Entry Level

The Team One C.O.R.E.

C = Collaborative

Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network and cultivate connections. 

O = Optimism

Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity.

R = Results-Driven

Acts strategically to exceed goals and has the ability to adapt to changes in process and execution. 

E = Entrepreneurial

Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them.

 

GENERAL SUMMARY
The LDA Assistant Media Planner’s primary responsibility is to work directly with a media planner on LDA Regional markets. The AMP will learn all aspects of the media marketplace including spot TV/Cable, spot radio, newspaper, local magazine, out-of-home, local digital and some exposure to sponsorships/event marketing.  The AMP will also gain a broad base knowledge of media terminology, media options and basic media planning. 

 

Day to Day:

  • Goal Entry / SBA issuance to Zenith.                    
  • Update and maintain flowcharts/budgets.
  • Budget/Billing reconciliation
  • Financial Discrepancies 
  • Assist team with Heavy Up/Cut Recommendations, ultimately doing them by themselves.      
  • Create insertion orders (Digital and Print). 
  • Assist with POVs, ultimately doing them by themselves.                          
  • Media/Market Research (Examples: Simmons, IMS, comScore,
  • Establish strong working relationship with our broadcast buyers at Zenith & Field Account team.
  • Assist with Digital buys and metrics reports.
  • Assist on market plans, ultimately managing some markets themselves.
  • Support and generate ideas to support an “Ideas Culture” agency.

Experience:

  • Prior media internship experience is a plus.
  • Computer literate, with some experience in Microsoft Excel, Word, and PowerPoint. 
  • A solid understanding of basic math, especially algebra, would be ideal. 
  • Experience in proper business communications a plus. 
  • Self-motivated, enthusiastic, team player that likes working in a large groups.

Education:  A Bachelor’s degree.  

Skills and Abilities: This person must be highly organized, with a charismatic and varied communication style.

Forward this Position
Recipient email address (one)
Your name
Your email address
Enter a message (optional)
Human Check*
Apply for this Position
* Required fields
First name*
Last name*
Email address*
Location *
Phone number*
Resume*

Attach resume as .pdf, .doc, or .docx (limit 2MB) or paste resume

Paste your resume here or attach resume file

Cover Letter*
LinkedInLinkedIn profile URL:*
Desired salary*
In 150 characters or fewer, tell us what makes you unique. Try to be creative and say something that will catch our eye!*