Assistant Media Planner (LA)

Location: Los Angeles, CA

Department: Idea Communication

Type: Full Time

Min. Experience: Entry Level

The Team One C.O.R.E.

C = Collaborative

Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network and cultivate connections. 

O = Optimism

Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity.

R = Results-Driven

Acts strategically to exceed goals and has the ability to adapt to changes in process and execution. 

E = Entrepreneurial

Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them.

 

GENERAL SUMMARY

Assist in the development, day to day maintenance, and accurate revisions of digital media plans for Lexus National and the Lexus Dealer Association. This requires strong organizational skills with a high attention to detail/accuracy due to depth and breadth of client’s media commitments. The person in this role must effectively communicate the status of projects to Media Planner (MP)/ Media Supervisor (MS).

 

­­­Day to Day:

Pre-Planning & Planning Process:

  • Assist in the digital media pre-planning & planning process
  • Gather and analyze research and 3rd party data such as: syndicated research (ex. – Comscore, eMarketer, etc), and digital trends for RFP list development
  • Assist in development of digital site recommendations and ideas for key Lexus and LDA initiatives such as launches and sales events
  • Serve as day to day point of contact with the media planner regarding responsibilities such as negotiations, make goods, savings analysis, and contract reviews for the sales rep community
  • Create POV analysis and recommendations upon client and agency request

Implementation & Execution:

  • Issue and revise media authorizations to the clients
  • Review, issue and manage campaign insertion orders with publishers
  • Input campaign billing in management system
  • Implement campaigns into third-party ad-server via the Google DoubleClick tool
  • Live site check on campaign launch days
  • 3rd Party ad-server check
  • Work with and provide necessary documents to Account/Traffic/Production for implementation of schedules
  • Pull screenshots for all media placements for proof of performance for the client
  • Assist with providing production team specification information and following up with questions

Tracking/Analysis:

  • Own campaign reporting for the client and within the agency
  • Data pulls from 3rd Party ad-server for performance and optimization reporting
  • Interpret 3rd party data and studies
  • Develop integrated performance analysis throughout and recap each campaign

Maintenance:

  • Issue weekly documents and maintenance reporting to clients and within the agency
  • Assist in digital budget reconciliation for monthly issue of Ad Plan/client billing
  • Review billing estimates and insertion orders monthly for accurate administration
  • Maintain flowcharts and billing records for monthly distribution to client
  • Resolve billing discrepancies with digital publishers and SSNY Resources department

Additional Responsibilities:

  • Coordinate efforts with other media and agency teams (Broadcast/OOH, Print, CPO) on outstanding projects
  • Generate ideas to support an “Ideas Culture” agency (e.g. internal idea for the agency or department, media idea that meets a client objective)
  • Participate in training and educational courses as needed

Skills/Abilities:

Must have strong organizational skills and possess an aptitude for accuracy and details. Computer literacy is mandatory (Excel, Word, PowerPoint). Able to multi-task and prioritize urgent projects to meet deadlines (internal and client deadlines).  Requires strong communication skills to work effectively with MP and department counterparts. Must be a self-starter, possess a positive attitude, and contribute toward building a cohesive team.

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