Senior Strategist- CRM

Location: Los Angeles, CA

Department: Idea Creation

Type: Full Time

Min. Experience: Mid Level

 

The Team One C.O.R.E.

 

C = Collaborative

Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network

and cultivate connections. 

 

O = Optimism

Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity.

 

R = Results-Driven

Acts strategically to exceed goals and has the ability to adapt to changes in process and execution. 

 

E = Entrepreneurial

Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them.

 

GENERAL SUMMARY


Support in generating innovative, brand-building, results-driven Consumer Relationship Marketing strategies for Lexus in a multi-channel environment. The candidate will be responsible for doing research, processing data and results on the backend to optimize current marketing programs and develop insights for future strategies.  Programs will entail acquisition, loyalty, retention and engagement efforts. Candidate must have a strong strategic analytical ability to turn quantitative results into qualitative, actionable campaigns and recommendations. Candidate must also have professional interest in maintaining knowledge of industry trends and markets need. Being passionate about supporting the creative development of innovative campaigns and displaying the ability to evaluate against strategy is essential. Job requires an entrepreneurial, self-starter who takes initiative and can function in a fast-paced environment.

 

 

­­­  Day to Day:

Support in the development of effective relationship marketing strategies and program within a multi-channel environment, drawing more consumers into the brand. (Acquisition)
Analyze results on the back­end to further refine existing RM programs, or inform future campaigns.
Work closely with creative and account teams, production and data partners in the development and implementation of the campaigns
Partner with account team to develop, sell and properly execute program strategies.
Proactively seek new information in order to maintain a current and thorough understanding of digital, mobile and direct marketing best practices including industry trends, metrics and competitive activities.
Maintain and share departmental reports that display results, demonstrate trends, and convert data into insightful, actionable recommendations.
Support in presenting strategic result-driven programs to client.

Transform ideas into digestible and comprehensive presentations in order to obtain program approval both internally and with clients.

Spearhead internal brainstorm sessions and actively engage other team members in the idea generation process.
Consistently work in a cross-functional capacity in order to ensure seamless strategic execution between Relationship Marketing and other marketing disciplines (e.g. interactive, media)

Job Specifications:

 

A "relationship" person knows how to build and create solid relationships both in and out of the agency.  Must be able to think strategically and see the big picture, as well as understand how the tactical details will affect or be affected by the sum of the whole.

Candidate will also interface with regional offices to better understand their needs and gather information on their clients’ objectives.

Experience:

Minimum 5 years’ experience in the relationship marketing field and 3+ years in development of strategy and measurement of results within both the digital, mobile and direct marketing space.
Must be able to multi-task and develop ideas in a fast-paced, deadline driven environment.
Keen knowledge of how a large agency operates is key.
Automotive category experience a plus
Luxury category experience a plus
Experience in working with cross functional teams across multiple marketing disciplines is required
Significant client interaction is a plus
Education: B.A. is a must

 

 

Education: A bachelor’s degree is required. A MBA is preferred.  

 

Skills and Abilities:  Must understand CRM strategies in order to be able to guide the development of innovative and sustainable  programs

Must possess a strong attention to detail and agree with the philosophy of quality over quantity.

Ability to evaluate creative against strategy and determine how it impacts results.
Thorough understanding of metrics, including, but not limited to:

Email action rates (Click Thru/Open Rate…)
Response Rates
Click stream analysis
Multi-channel, multi-touch analysis
Redemption and conversion rates
Cost per contact / cost per sale
ROI
Incremental Lift
Profit Margin

Strong experience to analyze data to derive insights, trends, forecast and actionable next steps.
Ability to visualize complex ideas and/or analysis results is definitely a plus
Ability to generate clear, comprehensible reports and summaries of results, data and recommendations via Microsoft suite (Excel, PowerPoint, Visio, Word…)
Ability to understand positive user experience
Professional interest in industry trends and information and working knowledge of companies who report on interactive and direct marketing industry.
Strong interpersonal skills and ability to work with multiple individuals simultaneously in a cross-functional environment.
Strong oral communication skills including a professional approach and communication style with clients.
Knowledge of web and direct marketing production development

 

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