Senior Digital Strategist

Location: Los Angeles, CA

Department: Idea Creation

Type: Full Time

Min. Experience: Experienced

The Team One C.O.R.E.

C = Collaborative

Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network and cultivate connections. 

O = Optimism

Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity.

R = Results-Driven                                                 

Acts strategically to exceed goals and has the ability to adapt to changes in process and execution. 

E = Entrepreneurial

Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them.

 

GENERAL SUMMARY

Senior Digital Strategists are responsible for owning and leading strategic initiatives on the accounts and projects they are assigned to. They are expected to proactively contribute to the evolving strategic discipline within the agency with new ideas, cultural observations and compelling insights. They actively mentor and guide more junior strategy team members with hands-on support and guidance.

 

 

RESPONSIBILITIES

Social: Define the overall social strategy and approach for clients’ social channels, specifically across different activation types (paid / organic, customer support, shopping, etc.). Define overall social program challenges, opportunities and objectives.

 

Brand & Campaigns: Lead brand and product campaign strategy development for our clients. Develop effective, creative brand and campaign strategies rooted in powerful insights. Write and contribute to creative briefing materials, define key digital channel roles, objectives and KPIs.

 

Owned Properties: Create strategies and road maps for client websites, apps and other owned properties. Organize and lead collaboration among different strategic and creative disciplines, including web analysts, UX, media and creative. Responsible for developing effective, unique and brand-specific approaches to our clients’ owned digital properties.

 

New Business: Help run new business pitches, including development of pitch presentations.

 

Communication: Be the strategic lead on assigned projects, ensuring that strategy is taken into account throughout creative ideation, development and production. Identify and proactively resolve issues as appropriate with agency counterparts.

 

Day to Day

  • Own and lead projects on the business they work on.
  • Write, contribute to and present campaign briefing materials, including writing creative briefs and channel strategies
  • Craft, with support, product and brand positioning briefs
  • Define key digital channel roles, objectives and KPIs.
  • Compile and present digital campaign performance reports and learnings documents
  • Attend and contribute to other strategy team work streams, including research design, focus groups, product clinics, surveys, brand tracking, etc.
  • Cultivate and communicate a deep understanding of the current and potential audience for brands and products, and identify potential areas for new learning
  • Define the role of different media for brands and specific campaigns
  • Develop cohesive owned property strategies and product roadmaps (creative as well as assignment briefs).
  • Champion creative work from a strategic perspective
  • Help make creative work better
  • Play a strategic role in the development of brand guidelines
  • Be a curator of cultural trends and learning
  • Contribute to areas of cross-department thinking
  • Mentor and support junior and mid-level members of strategy team
  • Help run new business pitches

 

EXPERIENCE

2-4 years of Digital Strategy, Planning, UX or related advertising experience

 

SKILLS

  • Exceptional written communication and presentation skills and the ability to simplify complex ideas for team members and clients of levels.
  • Be a great presenter on one’s feet and on paper, capable of inspiring creative team members and clients. Able to hold a room.
  • Charismatic and confident creative thinker
  • Capable of effectively and proactively collaborating with variety of agency and client stakeholders on a daily basis.
  • Capable of identifying the real business problem that brand and communications can address
  • Be able to craft compelling and focused creative campaign briefs and precise measurement strategies
  • Plan, facilitate and create reports on client collaboration sessions
  • Organize, facilitate and analyze research (Surveys, Focus groups, Stakeholder interviews, etc.), including ad hoc research, qualitative and quantitative, as required.
  • High ability to synthesize research learnings to paint the full picture
  • High ability to develop insights and stories from qualitative and quantitative data
  • High understanding of the role that different media plays for brands in different advertising contexts
  • Medium familiarity with personalization and A/B testing processes and procedures from a strategy perspective, including segmentation, test design and content strategy.
  • Demonstrated ability to continuously expand and enhance personal strategic skillset through focused research and collaboration
  • Fluency with web & social analytics
  • Fluency with brand tracking and advertising metrics
  • Understand advertising culture, awards, award types, and awards criteria, and write compelling award submissions

 

EDUCATION

Degree from an accredited university or college is strongly preferred. 

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