Sr. Digital Media Analyst

Location: Los Angeles, CA

Department: Idea Communication

Type: Full Time

Min. Experience: Experienced

The Team One C.O.R.E.

C = Collaborative

Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network and cultivate connections. 

O = Optimism

Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity.

R = Results-Driven

Acts strategically to exceed goals and has the ability to adapt to changes in process and execution. 

E = Entrepreneurial

Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them.

 

GENERAL SUMMARY:

The Sr. Digital Media Analyst is responsible for leading the collection, analysis, and interpretation of media to track the success of Lexus digital advertising initiatives. The Sr. Analyst will work closely with the Lexus Factory and LDA planning teams to produce recurring performance reports and provide insights and recommendations to optimize future digital advertising performance. The Sr. Analyst will work closely with the media, account, production, and traffic teams to ensure seamless workflow and consistency in digital media tracking and reporting infrastructure. Through data-driven insights, the Sr. Analyst will have the opportunity to shape the strategic direction of a client’s marketing strategy.

 

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Day to Day:

  • Design, analysis and interpretation of data reports from multiple sources, both quantitative and qualitative.
  • Identify client objectives and advise on measurement strategies.
  • Benchmark performance across online channels.
  • QA and improvement of tracking processes across different teams: tagging, trafficking, and reporting.
  • Monitor trends and uncover opportunities for analytics, media, and account teams.
  •  Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends,   metrics and competitive activities.
  • Assist in educating internal and external shareholders on the impact of digital marketing and the importance of proper online measurement and performance.
  • Technical troubleshooting of reporting/performance glitches.
  • Collaborate with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required.
  • Provide mentorship to junior analysts

Experience:

  • 4+ years of experience in a quantitative data driven field
  • Experience in working with cross-functional teams across multiple marketing disciplines
  • Must be able to multi-task and develop ideas in a fast-paced, deadline driven environment.
  • Recommending and implementing research that will aid in the consumer insight gathering and strategic process
  • Automotive category experience a plus.
  • Ability to lead, mentor and train analysts

Education:  Bachelor’s degree required, preferably in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.

Skills and Abilities:

  • Strong quantitative and qualitative skills with proven data interpretation abilities.
  • Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
  • Good problem solving skills and the ability to work across functional areas.
  • Excellent communication skills, attention to detail, attentive and knowledgeable about user interface issues, and proficiency in quantitative data                                analysis.
  • Experience in writing and presenting recommendations to clients and internal stakeholders.
  • Experience in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
  • Proficient in Excel, Word, and PowerPoint.
  • Familiar with web technologies such as HTML and JS.
  • Experience or familiarity with SAS, SPSS, R or other advance analytics software packages
  • Experience with syndicated research sources/tools (Nielsen/comScore).
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