Assistant Media Planner (Atlanta)

Location: Atlanta, GA

Department: Idea Communication

Type: Full Time

Min. Experience: Entry Level

The Team One C.O.R.E.

C = Collaborative

Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network and cultivate connections. 

O = Optimism

Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity.

R = Results-Driven

Acts strategically to exceed goals and has the ability to adapt to changes in process and execution. 

E = Entrepreneurial

Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them.

 

GENERAL SUMMARY

The Lexus Dealer Association Assistant Media Planner’s primary responsibility is to work directly with the Associate Media Director, Media Supervisor and Media Planner on the South LDA Region comprised of 38 markets. The AMP will learn all aspects of spot market media including spot TV/Cable, spot radio, newspaper, local magazine, out-of-home, local digital and some exposure to sponsorships/event marketing.  The AMP will also gain a broad base knowledge of media terminology, media options and basic media planning.  There may be opportunities to assist on other projects within the Communications group (i.e. Lexus Factory, New Business).

 

­­­ Day to Day:

  • Goal Entry / SBA issuance to Zenith.                                                                                                          
  • Update and maintain flowcharts/budgets.                                                                                             
  • Budget reconciliations
  • Assist media team with Heavy Up/Cut Recommendations, ultimately doing them by themselves.
  • Create Print insertion orders.                                                                                                                   
  • Assist Planning Team with POVs, ultimately doing them by themselves.                                       
  • Media/Market Research (CMR, IMS, comScore)                                                                                 
  • Establish strong working relationship with our broadcast buyers at Zenith & Field Account team.              
  • Support and generate ideas to support an “Ideas Culture” agency.
  • Assist Team with market plans, ultimately managing some markets themselves.
  • Assist with Digital buys and metrics reports.

Education:  Bachelor’s degree in related field required.

Skills and Abilities: Computer literate, with some experience in Microsoft Excel, Word, and PowerPoint.  A solid understanding of basic math, especially algebra, would be ideal.  Experience in proper business communications a plus.  Self-motivated, enthusiastic, team player that likes working in a large groups.

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